• Become the market leader in boutique hotel business in Vietnam.
• Provide unique hospitality services, with all of our professionalism and warmth.
• Deliver memorable experiences that beyond expectations, to make each stay as an unforgetable remark.

Our Core Values are abbreviated into LEAP 

L – LOCATION

E – EXPERIENCE

A – ARCHITECTURE AND DESIGN

P – PEOPLE

L – LOCATION

Location - All hotels under The Myst and Silverland chains are located in District 1, the center district of the city’s culture, economy, politics, and entertainment. Our exciting hotels are determined by manner of modernization, trendiness and chicness. We aim to bring the most convenience to our guests.

E – EXPERIENCE

Experience - Each of our hotels offers guests some types of experience. Our customers’ journey starts with the distinctive approach and attitude. We place the emphasis on entertaining our guests by creating an ambience that attracts all the senses: through architecture, design, color, lighting, art, fragrance and music.

A – ARCHITECTURE AND DESIGN

Architecture and design - Style, uniqueness, warmth, and intimacy are the key elements in our boutique hotels’ architecture and design. Our hotel chains have individual and unique themes and this runs throughout the whole hotel even to different guestrooms all designed along a similar theme.

P – PEOPLE

People - We prioritize our people. We understand people are the most precious resource in running hotel business. Our people are honest, respected, trustworthy, who listen and value inputs at all levels. We encourage and support the growth and development of individuals, that together we build up a strong and concrete team.